“Viewed in the screen, i.e. young Poles and mobile technology”, is a ‘Future Mind’ report showing how a young generation uses smartphones and young Poles’ apps, for whom the mobile era is the only time they know. The publication responds to the current dynamic changes in the labour market and the economic challenges faced by both young Poles and employers.

The authors show the results of research into the behaviour and use of mobile technologies in the daily life and travel of people aged 15 to 35 in a number of ways. The report is divided into 6 chapters (Young people and their smartphone; Young people and data protection; Young people and mobile applications; Young and Phygital; Young people and values; Young and economic background) where, in addition to research results and detailed conclusions, there is a very valuable part of expert comments.

This publication brings the perspective of young consumers and their self-developing in the area of digital skills is a generation that has always been ‘mobile under the hands’. This is an extremely important aspect of the report, as understanding young optics and addressing needs are critical for the development of any business. It is worth noting that, in the everyday young generation world, it is a smartphone that is a ‘window to the world’, an integral part of everyday life. The phone is much more for them than access to internet resources and is the centre for managing their world.

The results of the study often raise concerns on a number of issues (digital hygiene, data security habits), but also show the potential of m-commerce and, above all, the young generation’s expectations of mobile technologies.

Among interesting data, 2/3 of respondents aged 15-35 use mobile applications to better manage their expenditure. Thus, digital solutions are becoming an important support for them in addressing the effects of the crisis. The report shows that, at the level of value, investing in science and technological development and building a strong and efficient state are key aspects for 80 % of young Poles. This approach is also reflected in their professional ambitions – one third of respondents aged 15-35 want to work not only for their earnings, but above all for their own development.

They also naturally and literally take stock of the digital skills that the young generation possesses and how they will affect labour market issues are already the subject of another major study.

One of the key findings of the survey is that one in ten young people (15-20 years old) would give advice without a telephone of up to 1 hour, and as many as 87 % of Poles aged 15-20 see a phone screen between 2 and 10 hours a day.

Another, extremely important from the cybersecurity point of view, is 7 % of Poles aged 15-20 do not take up the issue of data protection at all, and as many as 59 % are only fundamental cautious. The younger part of the surveyed group (aged 15-20) is less willing to provide their data in exchange for a discount on purchases than their senior colleagues. This shows that awareness of the risks is relatively high in this younger group.

A key conclusion summarising the Youth and Phygital chapters is that between 15-25 years there are 2x more people who attach importance to the values communicated and supported by brands than those for whom they are not relevant. Values are important for both more and less

wealthy young Poles – the level of income has no impact on their approach.

As regards the development of skills, up to three quarters of young Poles (15-35 years) have a negative impact on their lives. This translates into the main motivation to work among young people (even with sufficient living conditions) – an average of 30 % of the indications (35 % in the youngest group).

The whole report, as well as its key findings, are extremely interesting and interesting from many perspectives. It is a study that can be one of the main tools for many divisions in firms and many sectors.